The Boparan Charity Trust

The Boparan Charitable Trust needed stronger visibility in search so families, supporters and partners could find the right information quickly—whether that’s how the charity helps, the impact it’s making, or how to get involved. North Bloc supported the project by delivering SEO services only, focusing on the foundations that improve discoverability without changing the organisation’s voice or purpose.

Our work centred around technical and on-page SEO: reviewing site structure, improving page targeting for core areas like How We Help, Our Impact, and Events & Challenges, and ensuring key pages are easier for search engines to understand and rank. We also advised on content hierarchy and search intent so important journeys—such as applications and contact—are clearer for users coming in from Google.

The result is a cleaner SEO foundation that supports long-term growth in organic traffic and helps more people discover the Trust’s work supporting young people with disabilities, life-limiting conditions, or in extreme poverty.

• SEO
• Google Ads